Helping ORGANIZATIONS
crack the code to
achieve maximum potential

Guiding organizations through opportunity, challenge and transformation

About

As the founder of the Firestone Strategies Group, and a renowned business expert, I carry more than 40-years of C-Suite experience shaping revenue and profitability initiatives for organizations of all sizes. Prior to establishing the Firestone Strategies Group, I led the transformation efforts as President of Select Security, senior marketing executive at Office Depot, and the CMO and EVP at a startup subsidiary of the Entergy Corporation. Throughout my career, I have guided businesses in all life stages, from technology start-ups to established global brands such as American Express, T-Mobile, Nationwide Insurance, and Wachovia Bank to name just a few.

Interim assignments

For organizations with needs that go beyond the traditional consultant’s role,
I offer my 40+ years of C-Suite experience serving on an interim basis.

Consulting Services

The best product can still struggle to find sales without a comprehensive and thoughtful plan to take it to market. In my experience, it takes a keen eye, a deep understanding of successful marketing, and experience to craft a winning plan. In addition to my years of direct experience, the Firestone Strategies Group has partners who can help guide you in everything from traditional media, digital tactics, social media engagement, and even the management of high-level sponsorship opportunities. Whether you are going direct to the consumer, straight to the business marketplace, operate a salesforce, or are opening a retail store my team and I have the experience needed to build you a winning plan.

Not all customers are the same which is why every successful company needs to have a strategy to optimize their sales relationships. I’ve helped businesses of all sizes with understanding the key points of the customer’s lifecycle, and would love to help you too ensure that you are deploying the right resources against the right customers, creating a customer segmentation plan that provides extra attention to your most important accounts, and optimize your salesforce to become more effective and efficient. From new customer development to long term retention, your strategy plan will guide you through the changes you need to make within your organization to reach success.

Some people will tell you that being in the right place at the right time is just luck. But from my experience leading organizations small and large I can assure you that making sure you have the right information in front of the right customer at the perfect time isn’t luck, it’s called good strategy. Having in place a well-thought out customer contract strategy can help you increase new sales, add revenue from existing customers, and manage the entire customer lifecycle for higher satisfaction and lower attrition.

Organizational alignment from top to bottom across all departments is just a dream for most businesses. Make it a reality in your group with a process I developed to create better coordination at a company with tens of thousands of employees and then refined with organizations across industries and sizes. Using my experience I can lead any group to understand their common values, and create operational alignment that leads to higher employee and customer satisfaction along with increased financial success.

Today’s salesforce looks nothing like it did just a few years ago, and so have the methods for developing your sales team. With my experience building and coaching sales teams of all shapes and sizes I can help lead yours towards becoming world-class. As part of my program you will get tools tailored to your business for measuring salesperson activities, setting personal sales agendas, and increasing sales efficiencies. I will also help you manage your sales team with a thorough evaluation of your sales territories, compensation plans, and prospect management tools.

Get more from your vendor relationships with a strategic vendor program designed to fit your industry and your unique business needs. I’ve used programs like these over the course of my career to help organizations create stronger vendor relationships, providing clear criteria for performance evaluation, and expectations for vendor benefits, in many cases reducing your costs of goods sold at the same time.

Building a successful business with long term viability requires a positive company culture. It starts with making sure you have the right people, and I’ve interviewed thousands over my career. Now I’m using my skills to show others the art of interviewing, and how to go beyond the standard questions to identify is a candidate will be successful or not. I will also help you refine your recruiting, hiring, onboarding, training, and ongoing employee evaluation process so you can enjoy higher employee engagement and an organization aligned around your positive company culture.

One of the quickest ways to grow your business can be through strategic acquisitions. Over the course of my career I’ve led successful transactions as both the buyer and the seller, and can assist you in understanding your options to maximize your results. For buyers, I can also lead your team in the integration of your new assets to align with your organization’s culture, helping to keep your employees and customers happy throughout the process.

affiliates

In addition to my expertise, I am proud to also offer the services through my network of affiliate relationships with key professionals in the following fields:

· Digital Marketing
· Crisis Management
· Growth Strategy & Capital Raise